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    AESTHETIC INTELLIGENCE

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    1065589

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    Sinopse

    In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it.

    Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.

    Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.

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    Especificações

    ISBN9780062883308
    SubtítuloHOW TO BOOST IT AND USE IT IN BUSINESS AND BEYOND
    Pré vendaNão
    Peso350g
    Autor para link
    Livro disponível - pronta entregaSim
    Dimensões22.86 x 15.24 x 2.46
    IdiomaInglês
    Tipo itemLivro Importado
    Número de páginas288
    Número da edição1ª EDIÇÃO - 2020
    Código Interno1065589
    Código de barras9780062883308
    AcabamentoPAPERBACK
    AutorBROWN, PAULINE
    EditoraHARPER USA
    Sob encomendaNão

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