BUSINESS AND COMPETITIVE ANALYSIS - EFFECTIVE APPLICATION OF NEW AND CLASSIC METHODS

The variety of decisions people make about their business every day are staggering; so, too, are the possible analysis tools they can use to make those decisions. This is a book about how individuals in organizations can turn data and information into insights that decision makers cannot and will not ignore. It provides its readers with 24 commonly applied methods for helping generate actionable recommendations for decision makers, as well as detailed chapters that address the process of competitive analysis itself. The book is organized into two main sections with the first providing the reader an understanding of what the evolving body of knowledge in the field has revealed about analysis in its real-world context and how analysis processes actually are supposed to work. It also includes five detailed chapters that describe, define and discuss the basic facts about analysis, how analysis can ideally be performed, avoiding analytical pitfalls, and communicating analysis results.