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    BUSINESS MISCELANY, A: BOOMS, BUSTS, BLUNDERS AND A GREAT DEAL MORE

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    Sinopse

    Full of facts and figures about all aspects of business, 'The Economist Business Miscellany' is designed to inform, amuse and give you plenty with which to entertain others. Here is just a taste of what is included: Biggest mergers and biggest corporate failures; Memorable mission and vision statements; How many accountants and lawyers there are in different countries; How the names of different companies came about; Famous advertising campaigns and famous PR disasters; Biggest business philanthropists and famous business villains; Best know business gurus and what they are known for ; Most appalling business jargon; Rules of business etiquette in different parts of the world; Most valuable brands and most unsuccessful rebrandings; Salaries compared across countries; Most popular fringe benefits; Stockmarket bubbles and crashes; Investment formulas; And lots and lots of statistics on business and the markets.

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    Especificações

    ISBN9781861978660
    Pré vendaNão
    EditorTHE ECONOMIST
    Peso286g
    Editor para link
    Livro disponível - pronta entregaNão
    Dimensões23 x 16 x 1
    IdiomaInglês
    Tipo itemLivro Importado
    Número de páginas256
    Número da ediçãoNOVA EDICAO - 2006
    Código Interno502971
    Código de barras9781861978660
    AcabamentoHARDCOVER
    EditoraTHE ECONOMIST PUBLISHING
    Sob encomendaNão

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