BUSINESS RESEARCH METHODS

The business-school text provides an overview of quantitative and qualitative research methods and relates them to wider issues of the business and management field. Bryman (social research, Loughborough U., UK) and Bell (organizational behavior, U. of Warwick, UK) focus primarily on methods that are used in the areas of business that have been influenced by the social sciences, leaving out, for example, financial and accounting research but covering subjects such as organizational behavior, management science, organization studies, human resource management, and marketing.