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    COLLISION COURSE

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    In Japan it's called the "Ghosn Shock"—the stunning arrest of Carlos Ghosn, the jet-setting CEO who saved Nissan and made it part of a global automotive empire. Even more shocking was his daring escape from Japan, packed into a box and put on a private jet to Lebanon after months spent in a Japanese detention center, subsisting on rice gruel. This is the saga of what led to the Ghosn Shock and what was left in its wake. Ghosn spent two decades building a colossal partnership between Nissan and Renault that looked like a new model for a global business, but the alliance's shiny image fronted an unsteady, tense operation. Culture clashes, infighting among executives and engineers, dueling corporate traditions, and government maneuvering constantly threatened the venture. Journalists Hans Greimel and William Sposato have followed the story up close, with access to key players, including Ghosn himself. Veteran Tokyo-based reporters, they have witnessed the end of Japan's bubble economy and attempts at opening Japan Inc. to the world. They've seen the fraying of keiretsu, Japan's traditional skein of business relationships, and covered numerous corporate scandals, of which the Ghosn Shock and Ghosn's subsequent escape stand above all. Expertly reported, Collision Course explores the complex suspicions around what and who was really responsible for Ghosn's ouster and why one of the top executives in the world would risk everything to escape the country. It explains how economics, history, national interests, cultural politics, and hubris collided, crumpling the legacy of arguably the most important foreign businessman ever to set foot in Japan. This gripping, unforgettable narrative, full of fascinating characters, serves as part cautionary tale, part object lesson, and part forewarning of the increasing complexity of doing global business in a nationalistic world.

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    ISBN9781647820473
    SubtítuloCARLOS GHOSN AND THE CULTURE WARS THAT UPENDED AN AUTO EMPIRE
    Pré vendaNão
    Peso612g
    Autor para link
    Livro disponível - pronta entregaNão
    Dimensões23.62 x 15.49 x 3.3
    IdiomaInglês
    Tipo itemLivro Importado
    Número de páginas256
    Número da ediçãoEDIÇÃO - 2021
    Código Interno954945
    Código de barras9781647820473
    AcabamentoHARDCOVER
    AutorGREIMEL, HANS | SPOSATO, WILLIAM
    EditoraHARVARD EDUCATION PRESS
    Sob encomendaSim

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