COMPETING THROUGH COMPETENCES

This book helps the reader to understand organisation’s potential, its capabilities and limitations, so when new challenges appear, he will know how to manage your resources effectively to take advantage of them. It will show how to build a more sustainable competitive advantage by revealing the techniques that underlie your firm’s strategy, and explain how to improve and manage these resources to reinforce strengths and ameliorate the weaknesses. Written for managers of small to medium sized businesses and industry consultants, this book also forms part of a three-volume set covering business strategy, performance, and competencies. A CD included with the book provides much supporting material.