CREATING FLASH ADVERTISING: FROM CONCEPT TO TRACKING

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. Youll learn the best practices for:
- Mastering the myriad of ad specs, deadlines, quality and version control issues
- Creating ads that balance campaign goals with design constraints
- Preparing and building ads withteam and QC standards
- Using forms and data in ads without file bloat
- File optimization techniques for swf files
- 3rd party rich media technologies that transcend the 30k banner
- Trafficking and tracking ads for impressions, interactions, clicks, and conversions
- Using ActionScript to save development time and implement team standards