ENTREPRENEURIAL WEB, THE

Overwhelming evidence is that the conventional corporate mind is not up to the problem of mastering the world of e-commerce. They have had sufficient time to demonstrate that their know-how can result in success. They haven't come up with the goods. The corporate mind formed in the twentieth century is inappropriate for dealing with the Internet in the twenty-first. In the complex, fast-changing world of the web, sudden and dramatic change cannot be predicted. 'The Entrepreneurial Web' looks at how ideas should be allowed to evolve and respond to changes in order to succeed in this environment - something which large corporate concerns have so far ignored to their cost.