EXPERIMENTAL FORMATS AND PACKAGING

'Experimental Formats & Packaging' examines how exciting design problems, such as how to make a book that does not look like a book, and how packaging can be taken into new design dimensions while still fulfilling its essential functional role.

While both formats and packaging are notoriously difficult areas in which to be innovative and revolutionary, the authors have brought together examples that combine awareness of process and materials and creativity without compromising other methods of communication. Over 100 illustrated case studies reveal the ideas and philosophies behind each project, while an extensive directory of materials and processes, plus a range of basic box templates, provides an invaluable grounding to encourage a more experimental approach to design.