Minha sacola

    FORTUNE AT THE BOTTOM OF THE PYRAMID - ERADICATING POVERTY TROUGH PROFITS

    Favoritar
    Ref:
    543713

    Calcule o frete:

    Para envios internacionais, simule o frete no carrinho de compras.

    Editora
    ISBN
    Páginas
    Idioma
    Peso
    Acabamento

    Sinopse

    The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.   C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottomof the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.

    Ficha Técnica

    Especificações

    ISBN9780131467507
    Pré vendaNão
    Peso482g
    Autor para link
    Livro disponível - pronta entregaNão
    Dimensões23 x 16 x 1
    Tipo itemLivro Importado
    Número de páginas432
    Código Interno543713
    Código de barras9780131467507
    AcabamentoHARDCOVER
    AutorPRAHALAD, C. K.
    EditoraWHARTON PUBLISHERS
    Sob encomendaNão

    Conheça outros títulos da coleção

      Este livro é vendido

      SOB ENCOMENDA

      Prazo estimado para disponibilidade em estoque: dias úteis

      (Sujeito aos estoques de nossos fornecedores)

      +

      Prazo do frete selecionado.

      (Veja o prazo total na sacola de compras)

      Comprar