FROM HERESY TO DOGMA - AN INSTITUCIONAL HISTORY OF CORPORATE ENVIRONMENTALISM

"A timely review of the sea change that has taken place in American corporations in the past thirty-five years. Hoffman's history offers an intriquing perspective of the external drivers and the internal workings of a firm as it wrestles with ever-increasing demands for environmental protection. It gives the reader a rich history, engaging analyses, and provocative conclusions." - William D. Ruckelshaus, former administrator, U.S. Environmental Protection Agency. "You’ve got a winner here, one that will be of broad appeal to multiple audiences. . . . Hoffman's book fills a huge void in the literature of environmentalism." - Thomas N. Gladwin, professor and director, Global Environmental Program, Leonard N. Stern School of Business, New York University