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Sinopse
Matt Ridley argues in this book that we need to change the way we think about innovation, to see it as an incremental, bottom-up, fortuitous process that happens to society as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, not a matter of lonely genius. It is gradual, serendipitous, recombinant, inexorable, contagious, experimental and unpredictable. It happens mainly in just a few parts of the world at any one time. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.
Ridley derives these and other lessons, not with abstract argument, but from telling the lively stories of scores of innovations, how they started and why they succeeded or in some cases failed. He goes back millions of years and leaps forward into the near future. Some of the innovation stories he tells are about steam engines, jet engines, search engines, airships, coffee, potatoes, vaping, vaccines, cuisine, antibiotics, mosquito nets, turbines, propellers, fertiliser, zero, computers, dogs, farming, fire, genetic engineering, gene editing, container shipping, railways, cars, safety rules, wheeled suitcases, mobile phones, corrugated iron, powered flight, chlorinated water, toilets, vacuum cleaners, shale gas, the telegraph, radio, social media, block chain, the sharing economy, artificial intelligence, fake bomb detectors, phantom games consoles, fraudulent blood tests, faddish diets, hyperloop tubes, herbicides, copyright and even?a biological innovation?life itself
Ficha Técnica
Especificações
ISBN | 9780062916594 |
---|---|
Subtítulo | AND WHY IT FLOURISHES IN FREEDOM |
Pré venda | Não |
Peso | 516g |
Autor para link | RIDLEY MATT |
Livro disponível - pronta entrega | Não |
Dimensões | 22.86 x 15.24 x 3.28 |
Idioma | Inglês |
Tipo item | Livro Importado |
Número de páginas | 416 |
Número da edição | 1ª EDIÇÃO - 2020 |
Código Interno | 922056 |
Código de barras | 9780062916594 |
Acabamento | HARDCOVER |
Autor | RIDLEY, MATT |
Editora | HARPER USA |
Sob encomenda | Sim |