MANAGING WITH A CONSCIENCE - HOW TO IMPROVE PERFORMANCE THROUGH INTEGRITY, TRUST, AND COMMITMENT

How to cultivate values and deliver value the new road to peak performance Competitive advantage and long-term rewards go to companies that carefully build trust,vigorously nurture it,and constantly reinforce it to meet tough challenges. In this practical and much-praised guide,marketing master Frank Sonnenberg delivers a blueprint for winning loyalty in the marketplace; creating an "organization with passion"; embracing change; replacing bureaucracy with flexibility and speed; and restoring integrity to the bottom line.