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Editora
ISBN
Páginas
Idioma
Peso
AcabamentoSinopse
The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Ficha Técnica
Especificações
| ISBN | 9780133856460 |
|---|---|
| Pré venda | Não |
| Peso | 929g |
| Autor para link | KELLER KEVIN LANE,KOTLER PHILIP |
| Livro disponível - pronta entrega | Não |
| Dimensões | 23 x 16 x 4 |
| Idioma | Inglês |
| Tipo item | LIVRO IMPORTADO ADQ MERC INTERNO |
| Número de páginas | 832 |
| Número da edição | 15ª EDIÇÃO - 2015 |
| Código Interno | 814117 |
| Código de barras | 9780133856460 |
| Acabamento | HARDCOVER |
| Autor | KELLER, KEVIN LANE | KOTLER, PHILIP |
| Editora | PRENTICE HALL |
| Sob encomenda | Sim |