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    MCKINSEY WAY - USING THE TECHNIQUES OF THE WORLD'S TOP STRATEGIC CONSULTANTS TO HELP YOU

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    Sinopse

    McKinsey, the world's largest and most successful strategic consulting firm, has produced many senior partners and "alumni" who have risen to international prominence: Guru Tom In Search of Excellence Peters, President of American Express Harvey Golub, and best-selling author Kenichi Ohmae, to name a few. The best-selling book The Witch Doctors calls McKinsey a "breeding ground for gurus." McKinsey has earned its stellar reputation by selling advice to world-class companies, and when McKinsey speaks, business people, the media, and bookbuyers listen. And now the McKinsey Midas touch will be available to everyone. The McKinsey Way will reveal the problem-solving, communication, and management techniques of the world's most respected "corporate doctor." Eacg rule will be coupled with anecdotes and lessons from actual McKinsey consulting projects. The McKinsey Way will open the door on this secretive company and let business people around the world learn the lessons that McKinsey teaches its own consultants to make them more effective and efficient. This book will allow people to take McKinsey's secrets and apply them in their own business life. Techniques include how to develop a toolkit of problem-solving techniques that can be used in diverse business situations; how to sell without selling; how to turn enemies into allies, and more. Anybody can take these lessons and use them in their own situations to be more successful, whether you want to be a guru, or just act like one.

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    ISBN9780070534483
    Pré vendaNão
    Peso209g
    Autor para link
    Livro disponível - pronta entregaNão
    Dimensões23 x 16 x 1
    IdiomaInglês
    Tipo itemLivro Importado
    Número de páginas187
    Número da edição1ª EDIÇAO - 1999
    Código Interno132521
    Código de barras9780070534483
    AcabamentoHARDCOVER
    AutorRASIEL, ETHAN M.
    EditoraMCGRAW-HILL
    Sob encomendaSim

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