NEW IDEAS ABOUT NEW IDEAS - INSIGHTS ON CREATIVITY FROM THE WORLD'S LEADING INNOVATORS

In 'New Ideas About New Ideas', Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front,'New Ideas About New Ideas' is bound to change the way you look at your life, your work, and your world.