ON THE FLY - EXECUTING STRATEGY IN A CHAGING WORLD

Wall, a management consultant, demonstrates that the most successful strategy-making processes are those that combine elements of traditional strategic planning and more flexible, less structured approaches for adapting to new market trends. He presents a model for allowing strategies to evolve in response to external changes while still making use of analytical tools that can predict success, and offers guidelines for encouraging creativity while containing risk, drawing on examples from real businesses.