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Editora
ISBN
Páginas
Idioma
Peso
AcabamentoSinopse
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, 'Principles of Marketing' presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, 'Principles of Marketing' presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Ficha Técnica
Especificações
| ISBN | 9780132167123 |
|---|---|
| Pré venda | Não |
| Peso | 831g |
| Autor para link | ARMSTRONG GARY,KOTLER PHILIP |
| Livro disponível - pronta entrega | Não |
| Dimensões | 23 x 16 x 3.5 |
| Idioma | Inglês |
| Tipo item | LIVRO IMPORTADO ADQ MERC INTERNO |
| Número de páginas | 744 |
| Número da edição | 14ª EDIÇÃO - 2011 |
| Código Interno | 656676 |
| Código de barras | 9780132167123 |
| Autor | ARMSTRONG, GARY | KOTLER, PHILIP |
| Editora | PRENTICE HALL |
| Sob encomenda | Sim |