PRODUCT CREATION - THE HEART OF THE ENTERPRISE FROM ENGINEERING TO ECOMMERCE

Now more than ever, a company's success - indeed its survival - depends on a firmwide effort to create the best products and bring them to market quicker than competitors. Going beyond the traditional focus on design and production exclusively, product development expert Philip H. Francis provides senior managers with the methods and tools to orchestrate the entire enterprise for creating a legacy of product excellence. For the first time, Francis presents a holistic view of product creation-not just the core elements of engineering and industrial design, but also design's interface with manufacturing, the customer's voice and quality commitments, and the essential functions of technology management and leadership.