RETAIL MANAGEMENT - A STRATEGIC APPROACH

The text that helps students thrive in today’s retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, 'Retail Management - A Strategic Approach', provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment. The eleventh edition of 'Retail Management - A Strategic Approach' highlights how retailing has changed in the new millennium.