STRUCTURAL THEORY OF SOCIAL INFLUENCE

This book addresses a phenomenon that has been much studied in anthropology, sociology and administrative science - the social structural foundations of coordinated activity and consensus in complexly differentiated communities and organizations. Such foundations are important because social differentiation makes coordination and agreement especially hard to achieve and maintain. Friedkin focuses on the process of social influence, and on how this process, when it is played out in a network of interpersonal influence, may result in interpersonal agreements among actors who are located in different parts of a complexly differentiated organization.