SUGAR TRADE, THE

This book provides a thoroughly researched and richly illustrated account of a key element of the early modern Atlantic world: the sugar trade linking Brazil, Portugal, and the Netherlands. The study seeks to illuminate the economic, social, political, and cultural dimensions of this commerce. Indeed, trade supported Brazil's rise as the world's leading producer of sugar and the first great plantation colony. Likewise, the sugar trade boosted the economy of Portugal and contributed to the upsurge of the Dutch market. The increasing availability of sugar transformed the European diet (along with some medical theories); and sweets came to play an important part in a variety of social practices. In the political arena, sugar and sugar-producing areas became strategic targets in global conflicts. Furthermore, as this trade expanded, it figured centrally in the evolution of a wide range of financial techniques, business strategies, and institutions of governance—which merchants exploited in order to make their transactions more efficient. The book provides a clear examination of these increasingly sophisticated practices, and shows how they had much in common with today's business operations.