SUN TZU AND THE ART OF BUSINESS

More than two millenia ago, the famous Chinese general Sun Tzu wrote the classic work on military strategy known as The Art of War. Now, in 'Sun Tzu and the Art of Business,' Mark R. Mcneilly shows how Sun Tzu's strategic book actually features two volumes in one - McNeilly's clear synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of 'The art of War.' In these pages, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In the final chapter, McNeilly presents a direct and useful method that will help readers put 'Sun Tzu and The Art of Business' into practice.