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Sinopse
In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts--including how community drives measurable business value and what the appropriate metrics are--to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.
This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders--that's the goal for today's connected businesses, and this book is the map to getting there.
Ficha Técnica
Especificações
ISBN | 9781119766124 |
---|---|
Pré venda | Não |
Peso | 390g |
Autor para link | SPINKS DAVID |
Livro disponível - pronta entrega | Não |
Dimensões | 23.11 x 15.49 x 2.79 |
Idioma | Inglês |
Tipo item | Livro Importado |
Número de páginas | 208 |
Número da edição | 1ª EDIÇÃO - 2021 |
Código Interno | 1084881 |
Código de barras | 9781119766124 |
Acabamento | HARDCOVER |
Autor | SPINKS, DAVID |
Editora | WILEY |
Sob encomenda | Sim |