THOUGHT LEADERSHIP MANAGEMENT

Businesses that are considered thought leaders are also the recognized leaders in their field. What differentiates them from the competition is that consumers acknowledge that these companies deeply understand their business, the needs of their customers, and the broader marketplace in which they operate. This kind of understanding is increasingly necessary for success in any field, but cultivating it in the marketing world represents a special challenge. Thought Leadership Marketing meets thatchallenge with tools and techniques for breaking through the cacophony of marketing noise. Written by a marketer who has worked to innovate on and develop thought leadership marketing, the book provides step-by-step guidance on how marketing executive can become recognizes as the industry’s brightest and best. The book's lucid text and a wealth of real-world examples guide readers through a detailed process filled with tips and secrets.