UNDERSTANDING EMERGING MARKERTS - BUILDING BUSINESS BRIC

The rising power of emerging economies is analyzed in this volume which focuses on Brazil, Russia, India and China in order to understand market opportunites and issues relevant to doing business in these countries. After defining an emerging market, the author examines the operative environment of such economies and identifies some common problems. He describes key elements of a successful and profitable business model for emerging economies and looks at important issues involved, including: cultural gaps and extensive dependence on expatriates; characteristics of the workforce; external factors influencing business; red tape and corruption; corporate social responsibility; and sustainability of economic development.