De: R$ 0,00Por: R$ 680,00ou X de
Calcule o frete:
Para envios internacionais, simule o frete no carrinho de compras.
Calcule o valor do frete e prazo de entrega para a sua região
Sinopse
User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research.
Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its second edition, User Research provides a new chapter on research operations and infrastructure as well as new material on combining user research methodologies.
Ficha Técnica
Especificações
ISBN | 9781398603608 |
---|---|
Subtítulo | IMPROVE PRODUCT AND SERVICE DESIGN AND ENHANCE YOUR UX RESEARCH |
Pré venda | Não |
Peso | 660g |
Autor para link | MARSH STEPHANIE |
Livro disponível - pronta entrega | Não |
Dimensões | 23.39 x 15.6 x 2.69 |
Idioma | Inglês |
Tipo item | Livro Importado |
Número de páginas | 344 |
Número da edição | 2ª EDIÇÃO - 2022 |
Código Interno | 1105157 |
Código de barras | 9781398603608 |
Acabamento | HARDCOVER |
Autor | MARSH, STEPHANIE |
Editora | KOGAN PAGE |
Sob encomenda | Sim |