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    WE ARE SMARTER THAN ME

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    Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me, you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.

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    ISBN9780132168137
    Pré vendaNão
    Peso197g
    Autor para link
    Livro disponível - pronta entregaNão
    Dimensões23 x 16 x 1
    Tipo itemLivro Importado
    Número de páginas176
    Número da edição1ª EDIÇÃO - 2010
    Código Interno631237
    Código de barras9780132168137
    AcabamentoPAPERBACK
    AutorSPECTOR, JON | LIBERT, BARRY
    EditoraWHARTON PUBLISHERS
    Sob encomendaNão

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