WINNERS AND LOSERS

This text uses statistical and documentary evidence to illustrate how football works as a business, and the techniques of business strategy to explain why some clubs are winners and others are not. After a historical description of football's finances, the book moves to a contemporary analysis of the state of the game financially. Embedded in the text are various analyses of the modern English game including a league table of major teams that compares success on the field with that off the field since the war.