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Sinopse
More and more CEOs are discovering that managing one's businessenvironment is as important as managing operations, finance, andsales. Winning the Influence Game explains how a strategicgovernment relations program can make a major impact on thatenvironment at the federal, state, and local levels.-Douglas G.Pinkham, President, Public Affairs Council
A useful, detailed handbook that should find itself on thedesktop-or at the bedside-of every business leader. These are theskills that every business leader needs to succeed in theincreasingly complex and rapidly changing globalized economy inwhich they operate-and to gain competitive advantage for theircompany's future.-Ira Jackson, Director, Center for Business andGovernment, John F. Kennedy School of Government
Winning the Influence Game provides an excellent overview for thecorporate leader of how government can impact the bottom line-bothpositively and negatively. The clear, concise, and practical mannerin which the book is organized and information provided makes it anextremely useful resource to those charged with the responsibilityof creating an effective government relations program.-MargeryKraus, President and CEO, APCO Worldwide
Ficha Técnica
Especificações
ISBN | 9780471383611 |
---|---|
Subtítulo | WHAT EVERY BUSINESS LEADER SHOULD KNOW ABOUT GOVERNMENT |
Pré venda | Não |
Peso | 460g |
Autor para link | WATKINS MICHAEL,EDWARDS MICKEY,THAKRAR USHA |
Livro disponível - pronta entrega | Não |
Dimensões | 23.77 x 15.85 x 3.18 |
Idioma | Inglês |
Tipo item | Livro Importado |
Número de páginas | 272 |
Número da edição | 1ª EDIÇÃO - 2001 |
Código Interno | 985328 |
Código de barras | 9780471383611 |
Acabamento | HARDCOVER |
Autor | WATKINS, MICHAEL | EDWARDS, MICKEY | THAKRAR, USHA |
Editora | WILEY |
Sob encomenda | Sim |